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33 LINES: Privacy Policy
PRIVACY POLICY

This Privacy Policy has started effectiveness on the 31st of January, 2024.

This Privacy Policy sets out how we, 33 Lines Ltd. collects, stores, and uses information about you when you use or interact with our website, www.33lines.com and where we otherwise obtain or collect information about you.

How we collect or obtain information about you

When you provide it to us (e.g., by contacting us, place an order on our website, sign up for our email newsletter, take a quiz, or create an account). from your use of our website, using cookies and similar technologies, and occasionally, from third parties.

Information we collect:

Your name, contact details, IP address, payment information e.g. your credit or debit card details, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on), the geographical location from which you accessed our website (based on your IP address), your answers to quizzes or surveys, and information about your internet connection.

  • We use your information: for administrative and business purposes (particularly to contact you), to improve our business and website, to advertise our goods and services, to analyze your use of our website, and in connection with our legal rights and obligations.

  • We may disclose your information to third parties: only to the extent necessary to run our business, to our service providers, and where required by law or to enforce our legal rights.

  • We do not sell collected information to third parties.

  • We retain collected information: for considering any legal obligations we have, any other legal basis we have for using your information (e.g., your consent, performance of a contract with you or our legitimate interests as a business).

  • We secure your information: using appropriate technical and organizational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, or via our website using Secure Sockets Layer (SSL) technology, only granting access to your information where necessary and by only trusted individuals that have been trained and briefed on appropriate handling of personal information.

  • Use of cookies and similar technologies: we use cookies and similar information-gathering technologies such as web beacons on our website including essential, functional analytical and advertising cookies.

  • Your rights in relation to your information

    • to access your information and to receive information about its use

    • to have your information corrected and/or completed

    • to have your information deleted

    • to restrict the use of your information

    • to receive your information in a portable format

    • to object to the use of your information

    • to withdraw your consent to the use of your information

    • to complain to a supervisory authority



Cookies and similar technologies



Use of cookies on our website

Cookies are data files which are sent from a website to a browser to record information about users for various purposes. We use cookies and similar technologies on our website, including essential, functional, analytical and advertising cookies and web beacons. For further information on how we use cookies, please see our cookies policy which is available here:www.33lines.com/privacy_policy. You can reject some or all of the cookies we use on or via our website by (i) changing your browser settings or non-essential cookies by (ii) using our cookie control tool but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org or see our cookies policy.



Purposes of the processing

We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.

Contact form

Description:

When you send us a contact form through our website, we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained

Legal basis:

necessary to perform a contract or to take steps at your request to enter a contract (Article 6(1)(b) GDPR

Justification for legal basis:

where your contact us about the providing of goods or services or the steps taken at your request prior to the providing of goods and services (for example, providing you with information about such goods and services), we will process your information to do so).

Mail

Description:

If you contact us by mail, we will collect any information you provide to us in any postal communications you send us.

Legal basis:

necessary to perform a contract or to take steps at your request to enter a contract (Article 6(1)(b) GDPR

Justification for legal basis

where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

E-Newsletter

Description:

When you sign up for our e-newsletter on our website or opt to receive news, offers, updates on out-of-stock items from us by entering your name and email address and clicking subscribe or ticking a box at checkout indicating that they would like to receive your e-newsletter, we collect your email address , information about your browser, information about the page you signed up on, and any other additional information you may provide to us.

Legal basis:

your consent (Article 6(1)(a) GDPR

Justification for legal basis:

You give your consent to us by sending you our e-newsletter by signing up to receive it using the steps described above.

Marketing communications

Description:

At checkout and upon first arriving at the site, you can receive marketing communications from us. Our similar goods and services You can opt-out from receiving marketing communications in relation to our goods and which are like those which you purchase from us, by ticking a box to opt out or clicking 'unsubscribe' in any email from us. We will send you marketing communications in relation to similar goods and services if you do not opt out from receiving them

Legal basis:

consent (Article 6(1)(a) GDPR

Justification for legal basis:

You give your consent to us sending you information about our goods and services by signing up to receive such information in accordance with the steps described above.

Information received from third parties

Description:

We do not receive information about you from third parties. The third parties from which we receive information about you will include partner companies who we are doing a joint promotion with. It is also possible that third parties with whom we have had no prior contact may provide us with information about you. Information we obtain from third parties will be your name and contact details but will include any additional information about you which they provide to us. We also collect optional information from you, such as your phone number or information about how your experience was in the form of a survey. We also ask you if you would like to receive marketing communications from us. For further information, see 'Marketing communications' in this section below. If you do not supply the optional information requested at checkout, such as phone number. We will not be able to contact you by phone or SMS.

Legal basis:

consent (Article 6(1)(a) of the General Data Protection Regulation).

Justification for legal basis:

where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information based on your consent, which you give by asking the third party in question to pass on your information to us.

Disclosure and use of your information for legal reasons

Preventing fraud and criminality

Description:

Indicating possible criminal acts or threats to public security to a competent authority If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cybercrime has been committed or if we receive threats or malicious communications towards us or third parties. We will only need to process your information for this purpose if you were involved or affected by such an incident in some way.

Legal basis:

Compliance with a legal obligation Article 6.1(c) GDPR

Justification for legal basis:

preventing crime or suspected criminal activity (such as fraud).

Disclosure of information in connection with the enforcement or potential enforcement our legal rights

Description:

We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

Legal basis:

our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Justification for legal basis:

enforcing our legal rights and taking steps to enforce our legal rights

In connection with a legal or potential legal dispute or proceedings

Description:

We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

Legal basis:

our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Justification for legal basis:

resolving disputes and potential disputes.

For ongoing compliance with laws, regulations and other legal requirements

Description:

We will use and process your information to comply with legal obligations to which we are subject. For example, we may need to disclose your information pursuant to a court order or subpoena if we receive one.

Legal basis:

Compliance with a legal obligation Article 6.1(c) GDPR

Justification for legal basis:

legal obligations to disclose information which are part of the applicable laws.


WHERE WE RECEIVE INFORMATION ABOUT YOU IN ERROR

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

OUR USE OF AUTOMATED DECISION-MAKING AND PROFILING

We use automated decision making and profiling on our website. We do not consider that this has any legal effect on you or similarly significantly affects you.

You have the right to object to our use of automated decision making and profiling described in this section. You can do that by (i) opting out of cookies and similar technologies in accordance with the method described in the relevant section below or (ii) by writing to us in this regard. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.

You can find out more about our use of cookies and similar technologies (including the legal basis on which we use them) and how to opt out from them in our cookies policy, which is available here: https://skknbykim.com/pages/cookie-policy



Logic involved

Automatically displaying advertisements to individuals who have visited our website results in increased efficiencies and cost savings for us than manually displaying advertisements or displaying advertisements by different means.



Significance and envisaged consequences

Cookies will be used to recognize the fact that you have visited our website in order to display advertisements to you (unless you have blocked such cookies) and will collect information about your online behavior.



How to object

You can block these cookies by using the cookies control management tool on our site or by opting out of seeing personalized ads by following the instructions here: https://support.google.com/ads/answer/2662922?hl=en-GB]. For further information, please see our cookies policy.



Profiling

Profiling is any form of automated processing of your information to evaluate personal aspects about you, to analyze or predict things like your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Use of profiling for web analytics

Our web analytics services, Google Analytics and Qubit, Inc. use collects information such as your location (based on your IP address) and your behavior (based on cookies) when you access our website (such as the pages you visit and what you click on) and how much you are spending on our site. We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our cookies policy. Information collected about you, once collected, is anonymized and stored on an aggregate basis. IP addresses are anonymized at the point of collection on our site.

Logic involved

By automatically analyzing and categorizing information such as the location (based on IP address) as well as the behavior and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.

Significance and envisaged consequences

Cookies will be used to track and store information about your behavior and device on our website (unless you have opted out from receiving such cookies by using our cookie control tool and your location will be analyzed based on your IP address. We may target advertisements or content on our site based on the level of interest we receive from certain visitors and their behavior on our website.

Legal basis for processing

Our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation) and the basis upon you give us consent to use this by opting into cookie tracking.

Legitimate interest

Improving our website for our website users and getting to know our website users' preferences so our website can better meet their needs and desires. Also, to serve advertisements to you which seem most relevant to the visitor.



Disclosure and additional uses of your information

This section sets out the circumstances in which we will disclose information about you to third parties and any additional purposes for which we use your information.

Disclosure of your information to service providers

We use several third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

  • Customer Service System Provider: Zendesk Inc. Their privacy policy is available here:

  • Hosting provider(s), including Shopify Inc. Their privacy policy is available here: shopify.com/privacy

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.



Disclosure of your information to other third parties

We disclose your information to other third parties in specific circumstances, as set out below. Providing information to third parties such as Google Inc. Google collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies, for several purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymized basis. To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the following page: https://www.google.com/policies/privacy/partners/

You can opt out of Google Analytics by installing the browser plugin here: https://tools.google.com/dlpage/gaoptout



How long we retain your information

This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Retention periods

When you make an enquiry or correspond with us for any reason, whether by email or via our contact form, we will retain your information for as long as it takes to respond to and resolve your enquiry and indefinitely afterward unless it is requested to be deleted. Take into account that it does not interfere with our compliance with laws and our legitimate business interest.

We retain the information you used to sign up for our e-newsletter for as long as you remain subscribed (i.e., you do not unsubscribe) or if we decide to cancel our e-newsletter service, whichever comes earlier.



Criteria for determining retention periods

In any other circumstances, we will retain your information for no longer than necessary, considering the following:

  • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information to continue to perform our obligations under a contract with you or to contact you in the future);

  • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);

  • whether we have any legal basis to continue to process your information (such as your consent);

  • how valuable your information is (both now and in the future);

  • any relevant agreed industry practices on how long information should be retained;

  • the levels of risk, cost and liability involved with us continuing to hold the information;

  • how hard it is to ensure that the information can be kept up to date and accurate; and

  • any relevant surrounding circumstances (such as the nature and status of our relationship with you).



How we secure your information

We understand that you care how your personal information is used and/or shared with others, and we value your trust and seek to safeguard your personal information. We take appropriate technical and organizational measures, including physical and administrative, to secure your information and to protect it against unauthorized or unlawful use and accidental loss or destruction, including:

  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymized basis wherever possible;

  • using secure servers to store your information;

  • verifying the identity of any individual who requests access to information prior to granting them access to information;

  • using Secure Sockets Layer (SSL) software to encrypt any information you submit to us via any forms on our website and any payment transactions you make on or via our website;

  • only transferring your information via closed system or encrypted data transfers.



Contact form and Email

Information you submit to us via our contact form is transferred outside the EEA and stored on our third-party email and customer service systems. Our email provider is Adobe Inc. You can access their privacy policy here: https://www.adobe.com/privacy/policy.html. Country of storage: United States (transfer subject to the European Commission's Standard Contractual Clauses).



E-Newsletter

Information you submit to us when you sign up for our e-newsletter is transferred outside the EEA and the UK and stored on our third-party mailing list provider's servers. Our third-party mailing list provider is Adobe Inc. You can access their privacy policy here: https://www.adobe.com/privacy/policy.html

Country of storage

United States (transfer subject to the European Commission's Standard Contractual Clauses).



Information you submit to us when you sign up for our e-newsletter is transferred outside the EEA and the UK and stored on our third-party mailing list provider's servers. Our third-party text marketing provider is: Attentive Mobile, Inc. You can access their privacy policy here: https://www.attentivemobile.com/privacy Country of storage: United States (transfer subject to the European Commission's Standard Contractual Clauses).

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by filling out our contact form or sending an email to info@33lines.com

  • to request access to your information and information related to our use and processing of your information;

  • to request the correction or deletion of your information;

  • to request that we restrict our use of your information;

  • to receive information which you have provided to us in a structured, commonly used, and machine-readable format (e.g., a CSV file) and the right to have that information transferred to another data controller (including a third-party data controller);

  • to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and

  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information based on your consent before the point in time when you withdraw your consent.



Verifying your identity where you request access to your information

When you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so. These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorized access to your information.

The way we verify your identity

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information. If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation to be able to verify your identity before we are able to provide you with access to your information. We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your right to object to the processing of your information for certain purposes

You have the following rights in relation to your information, which you may exercise in the same way as you may exercise by writing to 33 Lines Ltd. ("we" or "us") filling out the contact form.

  • to object to us using or processing your information where we use or process it to carry out a task in the public interest or for our legitimate interests, including 'profiling' (i.e., analyzing or predicting your behavior based on your information) based on any of these purposes; and

  • object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;



For more information on how to object to our use of information collected from cookies and similar technologies, please see the section entitled How to accept or reject cookies in our cookies policy, which is available here: ______________



Changes to our Privacy Policy

We update and amend our Privacy Policy sometimes. When we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards. Major changes to our Privacy Policy or the purposes for which we process your information Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website. We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose. Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.